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I first learned about the infamous ‘Prada Marfa’ sign from the show Gossip Girl where it was displayed in Lily’s penthouse. I loved it and vowed to myself to buy it one day when I had a house (I got lucky in that my husband feels the same)! I wanted to learn more about the artwork before purchasing it and to my surprise, it had a very interesting history.

38424-1410869643-Elmgreen & Dragset, 'Prada Marfa' High Res

Prada Marfa is actually a building in between the cities of Valentine, Texas and Marfa, Texas which was designed to emulate a Prada store. It was created in 2005 by artists Elmgreen and Dragset. The building was vandalized twice a few days after the opening and again in 2014 by writing the word ‘dumb’ and other destruction’s including theft. It is now used as a museum featuring many Prada handbags and shoes to just “be” in the window.

I absolutely love that this was done. It is now a pop culture landmark where people visit to take pictures including Beyoncé and other famous people (Vogue’s Trip to Visit Prada Marfa).


For those who are in awe and also want this road sign which was turned into a fabulous piece of artwork to hang in their household, here are a few options:

Oliver Gal’s Navy Blue & Gold Version
Oliver Gal’s White & Black Version
Oliver Gal’s White & Gold Version
Oliver Gal’s Chanel Version

Prada Marfa Decal Sign: $30
Prada Marfa Framed Poster: $16
Prada Marfa Gold Foil Framed: $20

Most people dream of making a road trip to U.S. Route 1, but I dream of a road trip to Marfa…


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